About Us

Novel Grounds began as a dream for a bookstore and, after years of growing an online shop while moving around the world, has become the vibrant, bookish haven it is today. We bring your favorite stories to life—on your shelves, in your closet, and throughout our store—offering books, clothing, and accessories designed to make every reader feel welcome. Proudly featuring 90% indie romance authors, we celebrate inclusivity and diversity in every way, from sizing and pricing to the brands we partner with. Every item is created in collaboration or with full licensing from authors, allowing readers to step into the worlds they love and share that joy through our designs.

Be Fictionally Inspired.

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xo,

The Novel Team